Homefield Apparel, a fast-scaling brand focused on vintage college apparel, came to Coast with the goal of scaling their Google Ads efforts efficiently and profitably.
Holistic Increase in Revenue YoY
Google Ads Increase in Revenue YoY
Google Ads Increase in Revenue YoY
This is a brand that previously questioned spending on paid ads, but had a strong in-store retail unit. Over the course of 5 years, they went through a few phases of spending, then not spending. The revenue differences when ads were off were not significant. ROAS was weak across the board. They would run growth marketing with a fixed budget like most e-commerce businesses. Ultimately, the challenge was, how can we trust paid ads? Additionally, how can we know if they are working? Lastly, how can we grow faster?
The solution was three-fold:
Sit down with the finance team to design a dynamic spend model that will unlock the brand’s revenue potential.
Overhaul all of growth marketing to a strict alpha beta campaign structure.
Add in advanced AI powered email capture and automation
Holistic Increase in Revenue YoY
Google Ads Increase in Revenue YoY
Google Ads Increase in ROAS YoY
ROAS increased holistically across growth marketing while scaling spend 144% in the first 15 months of our engagement
Looking to grow your eCommerce brand? We can help.
.webp)
.webp)
.webp)