Water Coolest

The Water Coolest, a newsletter focused on business and financial news, came to Coast to launch their brand and find new subscribers.

50

Reduction in CPL in 2 Months

83

Reduction in CPL in 8 months

83

Reduction in CPL in 8 months

Challenge

The Water Coolest

Unique solution

The solution was three-fold:

01

The Water Coolest

02

We expanded the search campaigns using search terms that have converted for Homefield in the past and breaking them out into their own campaigns. This data-driven approach increases ROAS and gives us room to test more tactics.

03

We created a display remarketing campaign to ensure we were nurturing users on their path to purchase, especially if they navigated off the website or completed a high-value task without purchasing, like adding to their cart or abandoning the checkout page.

The results we got

50

Reduction in CPL in 2 Months

83

Reduction in CPL in 8 months

83

Ready to grow?

Let’s Talk 👋