The Water Coolest, a newsletter focused on business and financial news, came to Coast to launch their brand and find new subscribers.
Reduction in CPL in 2 Months
Reduction in CPL in 8 months
Reduction in CPL in 8 months
The Water Coolest
The solution was three-fold:
The Water Coolest
We expanded the search campaigns using search terms that have converted for Homefield in the past and breaking them out into their own campaigns. This data-driven approach increases ROAS and gives us room to test more tactics.
We created a display remarketing campaign to ensure we were nurturing users on their path to purchase, especially if they navigated off the website or completed a high-value task without purchasing, like adding to their cart or abandoning the checkout page.
Reduction in CPL in 2 Months
Reduction in CPL in 8 months
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