What Goes Around Comes Around

The global leader in pre-owned vintage luxury handbags, jewelry accessories and apparel since 1993.

75%

Scaled revenue over the initial 22 months of working together

48%

Scaled Q4 revenue AFTER covid compared to Q4 2020 revenue in Q4.

48%

Scaled Q4 revenue AFTER covid compared to Q4 2020 revenue in Q4.

Challenge

This is a brand that previously questioned spending on paid ads, but had a strong in-store retail unit. Over the course of 5 years, they went through a few phases of spending, then not spending. The revenue differences when ads were off were not significant. ROAS was weak across the board. They would run growth marketing with a fixed budget like most e-commerce businesses. Ultimately, the challenge was, how can we trust paid ads? Additionally, how can we know if they are working? Lastly, how can we grow faster?

Unique solution

The solution was three-fold:

01

Sit down with the finance team to design a dynamic spend model that will unlock the brand’s revenue potential.

02

Overhaul all of growth marketing to a strict alpha beta campaign structure.

03

Add in advanced AI powered email capture and automation

The results we got

75%

Scaled revenue over the initial 22 months of working together

48%

Scaled Q4 revenue AFTER covid compared to Q4 2020 revenue in Q4.

48%

Scaled new user sessions

22%

Increased AOV in the first 22 months of working together

445%

ROAS increased holistically across growth marketing while scaling spend 144% in the first 15 months of our engagement

Ready to grow?

Let’s Talk 👋