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The 7 Essential Paid Advertising Metrics That (Actually) Matter

Platform Specific Creative

Creating platform-specific ad creative is crucial for successful marketing.

The Old Digital Marketing Agency Model Is Dead. Here’s Why.

If the old model of performance marketing is dead, shouldn’t the traditional digital marketing agency model be dead, too?

Why Creative is More Important than Ever in Performance Marketing

Surviving the New Era of Digital Marketing

What Is the New Era of Digital Marketing & What Does It Mean For Brands?

Automation & Black Boxes: Understanding the New Paid Media Landscape

In 2022, the shift towards automation in paid media has led to changes in Google and Meta's ad platforms, resulting in less granular controls for advertisers but increased reach and performance for campaigns.

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